Creating the right content for your business or product is probably the most difficult thing you have to do and which cannot be solved without the need of some serious brain storming sessions unless you employed actual geniuses at their work. If you need great content and quality headlines that attract you should always focus first on the headline. Focusing on the details of your business will inevitably lead you to second guess any headlines that you come up with. Just take the basic idea, and pitch it through a simple sentence. That is your headline. And everything else needs to then dress it and give it context for those further interested.
The reason why it is always good to start with a banger headline is that it is the main driving force for your readers. If it does not connect then everything else falters. The headline communicates the benefits of what you deliver. It is more than a promise as it convinces the reader to spend their valuable time being interested in your products.
Every act of selling is done way before the act is actually fulfilled. And if you focus on the details first and think about the content too much, you’ll end up stuck in the rabbit hole of always changing your selling points. Therefore, your pitch changes and you will never reach a clear-cut conclusion of what works.
Creating headlines for your product is also not a job of keyword research as much as it is a job of speaking in the language of the audience. And while that does might seem to imply the same thing as searching for the most common keywords, the actual key thing to do is find the popular niche phrases. The things that not everyone searches for but those that do, know what they’re searching for.
Promise the headline. Deliver the headline. Have the customer ask for more. This also gives you leeway in not fulfilling other promises which were not part of the headline. On the polar opposite, a rudimentary headline can allow for good services to go unnoticed. And everyone hates that. Turn your ideas into reality by prioritizing the best selling headlines.