{"id":828,"date":"2023-12-05T08:39:43","date_gmt":"2023-12-05T08:39:43","guid":{"rendered":"https:\/\/blog.ideomedia.digital\/?p=828"},"modified":"2023-12-05T08:44:44","modified_gmt":"2023-12-05T08:44:44","slug":"de-ce-sistemele-de-tracking-cookieless-sunt-mai-bune-pentru-site-urile-tale","status":"publish","type":"post","link":"https:\/\/blog.ideomedia.digital\/de-ce-sistemele-de-tracking-cookieless-sunt-mai-bune-pentru-site-urile-tale\/","title":{"rendered":"De ce sistemele de tracking Cookieless sunt mai bune pentru site-urile tale."},"content":{"rendered":"\n<p>Evolu\u021bia reglement\u0103rilor privind protec\u0163ia datelor dar \u0219i \u00eengrijorarea cresc\u00e2nd\u0103 a utilizatorilor \u00een ceea ce prive\u015fte confiden\u0163ialitatea online, a sc\u0103zut \u00een ultima perioad\u0103 eficien\u0163a metodelor tradi\u0163ionale de tracking, d\u00e2nd na\u015ftere unor solu\u0163ii alternative de monitorizare a traficului, solu\u0163ii care evit\u0103 complet utilizarea cookie-urilor \u00een website.<\/p>\n\n\n\n<p>\u00cen doar cinci minute te vom ajuta s\u0103 treci rapid prin cele mai importante puncte de interes, pornind de la cauza care a dus la inova\u0163ia \u00een spa\u0163iul metodelor de urm\u0103rire p\u00e2n\u0103 la op\u0163iunile disponibile pentru website-ul t\u0103u.<\/p>\n\n\n\n<ol type=\"1\">\n<li><strong><a href=\"#1\">Cauzele care au dus la apari\u0163ia metodelor de urm\u0103rire f\u0103r\u0103 cookie-uri.<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#2\">Care sunt beneficiile<\/a><\/strong><a href=\"#2\"><strong> urm\u0103riri cookieless a utilizatorilor?<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"#3\">Cum pot implementa metode de urm\u0103rire cookieless \u00een site-ul meu?<\/a><\/strong><\/li>\n<\/ol>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Cauzele care au dus<span id=\"1\"><\/span> la apari\u0163ia metodelor de urm\u0103rire f\u0103r\u0103 cookie-uri.<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"516\" src=\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/FireShot-Capture-036-Cookies-the-GDPR-and-the-ePrivacy-Directive-1024x516.jpg\" alt=\"Cookies, the GDPR, and the ePrivacy Directive\n\" class=\"wp-image-829\" srcset=\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/FireShot-Capture-036-Cookies-the-GDPR-and-the-ePrivacy-Directive-1024x516.jpg 1024w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/FireShot-Capture-036-Cookies-the-GDPR-and-the-ePrivacy-Directive-300x151.jpg 300w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/FireShot-Capture-036-Cookies-the-GDPR-and-the-ePrivacy-Directive-768x387.jpg 768w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/FireShot-Capture-036-Cookies-the-GDPR-and-the-ePrivacy-Directive-1536x775.jpg 1536w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/FireShot-Capture-036-Cookies-the-GDPR-and-the-ePrivacy-Directive-2048x1033.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pentru a \u00een\u021belege de ce urm\u0103rirea f\u0103r\u0103 cookie-uri este o op\u021biune de viitor, trebuie s\u0103 \u00een\u021belegem legisla\u021bia UE pentru reglement\u0103rile privind cookie-urile. Pe scurt, majoritatea \u021b\u0103rilor de top din UE interzic utilizarea oric\u0103ror cookie-uri (chiar \u0219i func\u021bionale) f\u0103r\u0103 consim\u021b\u0103m\u00e2ntul utilizatorului. \u00cen plus, o statistic\u0103 important\u0103 arat\u0103 c\u0103 mai mult de 30% din to\u021bi utilizatorii resping consim\u021b\u0103m\u00e2ntul pentru cookie-uri, ceea ce \u00eenseamn\u0103 c\u0103 toate datele aferente nu sunt vizibile pentru comercian\u021bi. De\u0219i \u00een prezent legisla\u0163ia este specific\u0103 fiec\u0103rei \u021b\u0103ri \u00een parte, se a\u0219teapt\u0103 ca aceste reglement\u0103ri stricte s\u0103 fie reproduse la nivel comun \u00een interiorul UE, odat\u0103 ce Directiva ePrivacy va intra \u00een vigoare. P\u00e2n\u0103 \u00een acest moment, GDPR a oferit principalul cadru juridic pentru comercian\u021bii care utilizeaz\u0103 cookie-uri.<\/p>\n\n\n\n<p>\u00cen plus, majoritatea browserelor web importante nu mai accept\u0103 cookie-uri de la ter\u021bi. Google \u00eensu\u0219i pl\u0103nuie\u015fte s\u0103 nu mai accepte cookie-uri de la ter\u021bi pe propriul browser Chrome p\u00e2n\u0103 la sf\u00e2r\u0219itul acestui an. Prin urmare, dac\u0103 utiliza\u021bi orice alt browser \u00een afara Google Chrome, atunci nu profita\u021bi pe deplin de utilit\u0103\u0163ile modului Google Analytics.<\/p>\n\n\n\n<p>Dar acest lucru nu se opre\u0219te doar la inevitabila lips\u0103 de suport pentru cookie-urile de la ter\u021bi. Cre\u0219terea uria\u0219\u0103 a num\u0103rului de Ad-blockere, blocheaz\u0103 de asemenea reclamele de pe site-uri \u0219i toate celelalte date care pot fi trimise c\u0103tre un sistem de urm\u0103rire precum Google Analytics. Ceea ce \u00eenseamn\u0103 c\u0103 agen\u021biile de promovare pierd cu adev\u0103rat date valoroase de marketing \u0219i de m\u0103surare a performan\u021bei. Acestea fiind spuse, modulele care nu utilizeaz\u0103 cookie-uri prin p\u0103r\u0163i ter\u0163e r\u0103m\u00e2n valabile \u0219i un instrument util pentru comercian\u021bi pentru a colecta aceste date prin colectarea cookie-urilor direct prin intermediul site-ului web pe care<span id=\"2\"><\/span> utilizatorul \u00eel viziteaz\u0103 deja cu consim\u021b\u0103m\u00e2ntul s\u0103u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Care sunt beneficiile urm\u0103riri cookieless a utilizatorilor?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/standard-quality-control-collage-concept-1024x684.jpg\" alt=\"Care sunt beneficiile urm\u0103riri cookieless a utilizatorilor?\" class=\"wp-image-830\" srcset=\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/standard-quality-control-collage-concept-1024x684.jpg 1024w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/standard-quality-control-collage-concept-300x200.jpg 300w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/standard-quality-control-collage-concept-768x513.jpg 768w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/standard-quality-control-collage-concept-1536x1025.jpg 1536w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/standard-quality-control-collage-concept.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00cen primul r\u00e2nd, metoda de urm\u0103rire cookieless ofer\u0103 o modalitate de a colecta date despre audien\u021b\u0103 chiar \u0219i atunci c\u00e2nd un utilizator refuz\u0103 consim\u021b\u0103m\u00e2ntul pentru cookie-uri sau c\u00e2nd cookie-urile nu sunt acceptate. \u00cen loc s\u0103 utilizeze efectiv cookie-uri, astfel de metode urm\u0103resc pur \u0219i simplu fiecare utilizator care viziteaz\u0103 site-ul web prin utilizarea anumitor scripturi care ruleaz\u0103 doar atunci c\u00e2nd acesta viziteaz\u0103 pagina web. Acest lucru se face de partea serverului, fiind, prin urmare, capturate ca date preluate direct \u015fi care respect\u0103 confiden\u021bialitatea. Ceea ce \u00eenseamn\u0103 c\u0103 nu este nevoie de stocarea datelor sub form\u0103 de cookie-uri pe dispozitivul utilizatorului. Aceast\u0103 abordare respect\u0103 preferin\u021bele utilizatorilor \u0219i stimuleaz\u0103 \u00eencrederea, promov\u00e2nd un ecosistem digital mai transparent \u0219i mai etic.<\/p>\n\n\n\n<p>De asemenea, urm\u0103rirea cookieless se aliniaz\u0103 cu reglement\u0103rile stricte privind protec\u021bia datelor, cum ar fi GDPR \u0219i, de asemenea, CCPA pentru consumatorii de peste ocean. Prin reducerea la minimum a dependen\u021bei de cookie-uri, \u00eentreprinderile pot naviga complexit\u0103\u021bile juridice, evit\u00e2nd \u00een acela\u0219i timp amenzi mari \u0219i daune de reputa\u021bie.<\/p>\n\n\n\n<p>Un alt beneficiu al urm\u0103ririi f\u0103r\u0103 cookie&#8211;uri este capacitatea de urm\u0103rire a performan\u021bei \u00eentre dispozitive. Cookie-urile tradi\u021bionale au dificult\u0103\u021bi \u00een urm\u0103rirea utilizatorilor pe mai multe dispozitive. Ca r\u0103spuns la aceast\u0103 problem\u0103, sistemele cookieless folosesc tehnici inovatoare, cum ar fi amprentarea, urm\u0103rirea IP \u0219i modelarea statistic\u0103, pentru a ob\u021bine o urm\u0103rire precis\u0103 \u00eentre dispozitive. Acest lucru duce la o acurate\u021be \u00eembun\u0103t\u0103\u021bit\u0103 a datelor care ajung la comerciant.<\/p>\n\n\n\n<p>Dar ceea ce este cu adev\u0103rat cel mai important este rezisten\u0163a acestor sisteme cookieless pentru viitor. Adoptarea lor acum pozi\u021bioneaz\u0103 orice afacere \u00een fa\u021ba competi\u0163iei, permi\u021b\u00e2ndu-i s\u0103 se adapteze<span id=\"3\"><\/span> \u0219i s\u0103 \u00ee\u0219i optimizeze strategiile de urm\u0103rire \u00een mod proactiv.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Cum pot implementa metode de urm\u0103rire cookieless \u00een site-ul meu?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/rear-view-young-man-working-his-laptop-looking-work-report-graphs-1024x683.jpg\" alt=\"Cum pot implementa metode de urm\u0103rire cookieless \u00een site-ul meu?\" class=\"wp-image-831\" srcset=\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/rear-view-young-man-working-his-laptop-looking-work-report-graphs-1024x683.jpg 1024w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/rear-view-young-man-working-his-laptop-looking-work-report-graphs-300x200.jpg 300w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/rear-view-young-man-working-his-laptop-looking-work-report-graphs-768x512.jpg 768w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/rear-view-young-man-working-his-laptop-looking-work-report-graphs-1536x1025.jpg 1536w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2023\/12\/rear-view-young-man-working-his-laptop-looking-work-report-graphs.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Din experien\u021ba noastr\u0103 satisf\u0103c\u0103toare recent\u0103, exist\u0103 modalit\u0103\u021bi gratuite prin care le pute\u021bi utiliza fie personal, fie cu ajutorul furnizorului dumneavoastr\u0103 de servicii de g\u0103zduire \u015fi administrare web.<\/p>\n\n\n\n<p>Aceste platforme gratuite precum <em>Plausible<\/em> sau <em>Clicky<\/em> sunt open source, realizate \u0219i g\u0103zduite \u00een UE, alimentate de o infrastructur\u0103 cloud de\u021binut\u0103 de europeni. Un alt aspect important este ca acestea sunt u\u015for de utilizat \u015fi intuitive, oferind acces la cele mai importante date de trafic. Exist\u0103 \u0219i alte c\u0103i pe care le pute\u021bi aborda, cum ar fi metodele de urm\u0103rire contextual\u0103, care se concentreaz\u0103 pe con\u021binutul paginii web pentru a livra anun\u021buri relevante prin analiza cuvintelor cheie, a subiectelor \u0219i a contextului, elimin\u00e2nd necesitatea datelor individuale ale utilizatorilor \u0219i oferind experien\u021be personalizate bazate pe con\u021binutul site-ului dvs. web.<\/p>\n\n\n\n<p>\u00cen era evolu\u021biei reglement\u0103rilor privind confiden\u021bialitatea \u015fi protec\u0163ia datelor, precum \u0219i a a\u0219tept\u0103rilor utilizatorilor, urm\u0103rirea f\u0103r\u0103 cookie-uri prezint\u0103 numeroase avantaje pentru site-urile web. Respect\u00e2nd at\u00e2t confiden\u021bialitatea utilizatorilor c\u00e2t \u015fi reglement\u0103rile \u00een vigoare, acestea furnizeaz\u0103 informa\u021bii precise despre date \u0219i asigur\u0103 strategii de urm\u0103rire pentru viitor, \u00eentreprinderile av\u00e2nd astfel posibilitatea de a dovedi \u00eencredere clien\u0163ilor \u015fi de a \u00eembun\u0103t\u0103\u021bi experien\u021bele utilizatorilor gener\u00e2nd interac\u021biuni mai semnificative. Odat\u0103 cu apari\u021bia unor solu\u021bii solide de urm\u0103rire cookieless care ofer\u0103 o colectare de date de tip first-party, proprietarii de site-uri web au la dispozi\u021bie o serie de op\u021biuni eficiente pe care s\u0103 le exploreze \u0219i s\u0103 le implementeze \u00een strategiile lor digitale.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Surs\u0103 imagini: <a href=\"http:\/\/Freepik.com\" target=\"_blank\" rel=\"noreferrer noopener\">Freepik.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evolu\u021bia reglement\u0103rilor privind protec\u0163ia datelor dar \u0219i \u00eengrijorarea cresc\u00e2nd\u0103 a utilizatorilor \u00een ceea ce prive\u015fte confiden\u0163ialitatea online, a sc\u0103zut \u00een ultima perioad\u0103 eficien\u0163a metodelor tradi\u0163ionale [&hellip;] <span class=\"read-more-link\"><a class=\"read-more\" href=\"https:\/\/blog.ideomedia.digital\/de-ce-sistemele-de-tracking-cookieless-sunt-mai-bune-pentru-site-urile-tale\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,113],"tags":[11,46,225,63,47,41,230,138,229,84,10,33,85,226,228,116,227],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - 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