{"id":734,"date":"2022-05-27T06:27:00","date_gmt":"2022-05-27T06:27:00","guid":{"rendered":"http:\/\/blog.ideomedia.digital\/?p=734"},"modified":"2022-06-01T06:32:04","modified_gmt":"2022-06-01T06:32:04","slug":"dieta-in-marketingul-digital-cookie-urile-sunt-vizate","status":"publish","type":"post","link":"https:\/\/blog.ideomedia.digital\/dieta-in-marketingul-digital-cookie-urile-sunt-vizate\/","title":{"rendered":"\u201eDieta\u201d \u00een marketingul digital: cookie-urile sunt vizate"},"content":{"rendered":"\n

At\u00e2t Apple c\u00e2t \u015fi Google \u015fi-au schimbat politica privind protec\u0163ia datelor \u015fi a informa\u0163iilor despre clien\u0163i. Reglement\u0103rile din ce \u00een ce mai pu\u0163in permisive vor afecta modul \u00een care se creaz\u0103 campanii de marketing, datele extrase de la consumatori fiind din ce \u00een ce mai limitate. \u00cen acest sens, companiile de marketing digital sunt nevoite s\u0103 treac\u0103 prin ni\u015fte pa\u015fi bine contura\u0163i pentru a putea oferi cele mai bune rezultate. Consumatorii sunt ast\u0103zi<\/a> mult mai informa\u0163i \u015fi \u00een\u0163eleg mult mai bine procesul de protec\u0163ie a datelor, pornind de la colectarea lor \u015fi p\u00e2n\u0103 la p\u0103strarea sau utilizarea acestora de c\u0103tre ter\u0163i. Acest lucru se datoreaz\u0103 dependen\u0163ei de personalizare care a crescut semnificativ, \u00een special \u00een industria e-commerce.<\/p>\n\n\n\n

P\u00e2n\u0103 acum, cookie-ul a fost rege c\u00e2nd vine vorba de \u00een\u0163elegerea clien\u0163ilor. \u00cens\u0103 noile reglement\u0103ri aproape c\u0103 au sc\u0103zut la nivel de irelevan\u0163\u0103 utilitatea cookie-urilor de colectare a datelor prin ter\u0163i. Acest lucru este \u00een schimb benefic pentru industria de marketing deoarece \u00een acest mod se na\u015fte oportunitatea de a pune \u00een plan secund colectarea datelor la modul general, date ce nu generau cele mai precise rapoarte (exemple de date prin ter\u0163i fiind timpul petrecut \u00eentr-o singur\u0103 pagin\u0103 sau caracteristicile demografice ale clientului), \u015fi focusarea pe interese \u015fi obiective specifice ale clien\u0163ilor. Astfel este necesar\u0103 dezvoltarea unei rela\u0163ii mult mai str\u00e2nse \u00eentre brand \u015fi client ce are ca scop culegerea unor informa\u0163ii mult mai importante ce adreseaz\u0103 dorin\u0163ele \u015fi preocup\u0103rile poten\u0163ialilor clien\u0163i \u015fi nu numai.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cookie-urile ter\u0163e sunt dep\u0103\u015fite de metodele moderne \u015fi pro-active de culegere a datelor<\/strong>.<\/p>\n\n\n\n

Personalizarea ofertelor este \u00een momentul de fa\u0163\u0103 principalul factor ce contribuie la dezvoltarea unei rela\u0163ii de \u00eencredere \u00eentre brand \u015fi client. Pe l\u00e2ng\u0103 protejarea datelor personale, cline\u0163ii doresc \u015fi produse sau servicii care li se adreseaz\u0103 \u00een mod direct. \u00cen acest scop, brandul trebuie s\u0103 \u00een\u0163eleag\u0103 \u00een primul r\u00e2nd necesit\u0103\u0163ile clientului \u015fi mai pu\u0163in parcursul s\u0103u \u00eentr-o pagin\u0103 web. Acest lucru se poate ob\u0163ine prin cookie-uri primare sau chestionare mici \u015fi mari pe care clientul le poate completa cu u\u015furin\u0163\u0103 \u015fi astfel brandul poate extrage date relevante \u00een scopul personaliz\u0103rii ofertei de produse \u015fi servicii pentru fiecare client \u00een parte.<\/p>\n\n\n\n

Tehnologiile de marketing sunt din ce \u00een ce mai costisitoare iar datele relevante din partea clien\u0163ilor din ce \u00een ce mai greu de ob\u0163inut. Este necesar\u0103 astfel o abordare de marketing inteligent\u0103, mult mai direct\u0103 \u015fi pe canale multiple, care poate face uz de tehnologia modern\u0103 \u015fi poate absoarbe informa\u0163ii \u00een timp real din partea clien\u0163ilor, \u00een scopul \u00eembun\u0103t\u0103\u0163irii experien\u0163ei acestora dar \u015fi pentru a personaliza ofertele de produse \u015fi servicii. Astfel, \u00een locul vechilor mijloace de urm\u0103rire a activit\u0103\u0163ii clien\u0163ilor, chestionarele, jocule\u0163ele interactive sau comunicarea direct\u0103 prin canalele sociale, genereaz\u0103 o baz\u0103 de date mult mai pertinent\u0103, construind o punte stabil\u0103 \u00eentre brand \u015fi \u00eencrederea din partea clientului.  <\/p>\n","protected":false},"excerpt":{"rendered":"

At\u00e2t Apple c\u00e2t \u015fi Google \u015fi-au schimbat politica privind protec\u0163ia datelor \u015fi a informa\u0163iilor despre clien\u0163i. Reglement\u0103rile din ce \u00een ce mai pu\u0163in permisive vor […] Read More<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,113],"tags":[64,63,134,41,138,139,84,10,135,85,137,136],"yoast_head":"\n\u201eDieta\u201d \u00een marketingul digital: cookie-urile sunt vizate - IDEOMEDIA Blog<\/title>\n<meta name=\"description\" content=\"At\u00e2t Apple c\u00e2t \u015fi Google \u015fi-au schimbat politica privind protec\u0163ia datelor \u015fi a informa\u0163iilor despre clien\u0163i.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ideomedia.digital\/dieta-in-marketingul-digital-cookie-urile-sunt-vizate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eDieta\u201d \u00een marketingul digital: cookie-urile sunt vizate - 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