{"id":612,"date":"2020-09-18T09:15:00","date_gmt":"2020-09-18T09:15:00","guid":{"rendered":"http:\/\/blog.ideomedia.digital\/?p=612"},"modified":"2021-12-23T10:10:57","modified_gmt":"2021-12-23T10:10:57","slug":"new-age-of-advertising-through-streaming-platforms","status":"publish","type":"post","link":"https:\/\/blog.ideomedia.digital\/new-age-of-advertising-through-streaming-platforms\/","title":{"rendered":"New Age of Advertising Through Streaming Platforms"},"content":{"rendered":"\n
Platforms such as Twitch and YouTube streaming bring billions of hours watched annualy and a younger, more focused demographic that offers at the moment, probably the rising start of online advertising, streaming ads.<\/p>\n\n\n\n
For example, two years ago, more than 80% of Twitch viewers were male, 55% falling in the age range of 18-34. One year later, while the general viewership increased by a large margin, the male segment amounted to just over 65%, while more than 70% of the users fell in the age range of 18-34. While most of the streaming giants are gamers, and you might fall in the trap of thinking that gamers are nerds and they might not care about your product, you should also consider that their demographic is pretty diverse and segmented. Stereotypes do not apply here anymore. Most of the people that engage with live streaming platforms are also more familiar with researching and appreciate consumer-friendly propositions. <\/p>\n\n\n\n
If your business aims to deliver services or products to a younger audience that is self-aware, then streaming platforms can provide to be more beneficial for you long-term than any other advertising solution. Of course, this isn\u2019t an easy task as you do need to understand the average user of both Twitch and YouTube at the very least. But once you make your own research and you understand what\u2019s going on here, you\u2019ll find yourself wanting to invest everything in this new wave of influencers and target their audience.<\/p>\n\n\n\n