{"id":596,"date":"2020-08-21T14:25:00","date_gmt":"2020-08-21T14:25:00","guid":{"rendered":"http:\/\/blog.ideomedia.digital\/?p=596"},"modified":"2021-12-23T10:10:57","modified_gmt":"2021-12-23T10:10:57","slug":"digital-marketing-during-a-pandemic","status":"publish","type":"post","link":"https:\/\/blog.ideomedia.digital\/digital-marketing-during-a-pandemic\/","title":{"rendered":"Digital Marketing During a Pandemic"},"content":{"rendered":"\n
The global health crisis has caused damage worldwide to most businesses, big or small, due to either local restrictions imposed by the local governments or the collapse of the market in certain avenues and industries that are no longer profitable due to being seen as more of a costly luxury than a necessary service, such as cinemas or music festivals. And not just the entertainment industry but your brick and mortar locations and sewing factories to name a few.<\/p>\n\n\n\n
However, opportunities will always appear where there\u2019s a need and an audience for your product, regardless of how niche it is. This is why a lot music festivals have hosting online live events, through their own website, using streaming plugins, generating income through ads and subscriptions. Even local niche shops that sell handicraft products decided to invest in an online presence where their niche customers continue to have the ability to at least browse a rich catalogue of products that otherwise would have been restricted to a dusty warehouse.<\/p>\n\n\n\n
Customer validation is a form of targeted marketing that proves to be a game changer.<\/p><\/blockquote>\n\n\n\n
Post pandemic, businesses are able to capitalize on digital marketing more than at any point in time. If your company is focused on direct approach and committed to building a strong relationship with your customers, then investing in an online presence will result in tangible rewards. If you had any doubts before of transitioning to the online medium, now is the perfect time to do so. It is the best option that you have to show customers that you do care and you do want to be there for them, while also respecting the health regulations in place and protecting them as much as possible.<\/p>\n\n\n\n