{"id":536,"date":"2020-04-17T14:30:00","date_gmt":"2020-04-17T14:30:00","guid":{"rendered":"http:\/\/blog.ideomedia.digital\/?p=536"},"modified":"2021-12-23T10:10:57","modified_gmt":"2021-12-23T10:10:57","slug":"how-to-outperform-your-peers-as-a-digital-company","status":"publish","type":"post","link":"https:\/\/blog.ideomedia.digital\/how-to-outperform-your-peers-as-a-digital-company\/","title":{"rendered":"How to outperform your peers as a digital company"},"content":{"rendered":"\n

Digital companies are forced to carry the toughest fights\nwhen it comes to selling their own products and services. Regardless of your\nbusiness, without a definitive online presence you will never get close to\nachieving your full potential. Therefore, a digital transformation of your\nbusiness is crucial. And while 90% of companies don\u2019t deliver technology as\ntheir primary business, their strong digital presence either pumped their\nnumbers or at the very least kept them inside the fight, exchanging digital\npunches with their competition.<\/p>\n\n\n\n

There are many ways in which you can get to a point where\nyou can outperform your digital peers and we\u2019re going to showcase the most\nimportant tips to follow. <\/p>\n\n\n\n

One of the first steps is to improve your customer experience<\/strong>. When users arrive to your website or platform from their device (and there\u2019s a ton of them; from smartphone to tablets, laptops and desktop computers), you want them to feel that they have an easy journey ahead. Your presentation needs to be relevant to their needs and your features need to be user friendly. Avoid heavy loading times for your pages as well as a confusing navigation from menus to links and footer, everything needs to be both responsive and intuitive. You don\u2019t want users to think too much while being on your website. Your main purpose should be to offer them the right tools for them to intuitively take on the journey you propose them to savor. <\/p>\n\n\n\n

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But all of that cannot be achieved if you won\u2019t attract new talent<\/strong>. And new hires look\nfor more than just money today. They need comfort. They need an integrated and\nimmersive office space. They need flexible work weeks and benefits packages.\nAnd the really talented individuals need even more than that to be convinced\nthat your company is worth working for and investing hundreds and thousands of\nhours in. They need to feel confident that you have a progressive vision, one\nthat is poised to make a difference, one that is not stuck in outdated ways of\nthinking.<\/p>\n\n\n\n

Once they\u2019ve joined your team that\u2019s when the real battle starts to keep them motivated and engaged<\/strong> in your concept. Instead of diminishing their role, offer them opportunities to contribute to the growth of your company. Their ideas and thoughts about both your company and your products should be invaluable and above all else, a primary focus of yours. This way, you maintain their focus on your needs while their jobs will feel more fulfilling, wanting to stay a little bit longer. <\/p>\n\n\n\n

Create your digital vision, frame it, definite it and execute it. <\/p><\/blockquote>\n\n\n\n

Once you have committed individuals backing your ideas and putting their effort into improving your connection with your users, the next best thing to do is to use data and analytics<\/strong> to draw conclusions on what\u2019s next to change and\/or improve. Tracking the interaction of your customers with your websites will give you the most efficient real-time results regarding your approach to certain campaigns. Tweak your campaigns and your website\u2019s utility around these numbers and you\u2019ll see an increase in satisfied customers and complete conversions in no time. <\/p>\n\n\n\n

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Only now is the time to think about increasing your profits. And that\u2019s where a little bit of magic is needed in order to adapt to the ever changing marketing conditions<\/strong>. Follow trends and folklore, reconfigure delivery and payment models, modify value propositions and substitute new products and services when appropriate. Create new digital campaigns to reach your customers before your competitors do. Aim to stay ahead of the curve by being proactive. Always plan for the second and third steps and not for the present and what comes right after it. Predict interest from users based on search trends. In order to create growth you need to become a digitally savvy organization. <\/p>\n\n\n\n

Studies have shown how B2C businesses are way ahead B2B companies when it comes to their digital approach and even among B2B companies, those which adopted digital marketing are 15% more profitable. So create your digital vision, frame it, definite it and execute it. Create that process based on metrics and a clear understanding of why you need it and where you\u2019re going with it. If you want to continue to compete, then always adjust. And if you want to excel and take that number one spot, then be consistent in adjusting consistently. <\/p>\n\n\n\n

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Digital companies are forced to carry the toughest fights when it comes to selling their own products and services. 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