{"id":518,"date":"2020-03-16T13:42:13","date_gmt":"2020-03-16T13:42:13","guid":{"rendered":"http:\/\/blog.ideomedia.digital\/?p=518"},"modified":"2021-12-23T10:10:57","modified_gmt":"2021-12-23T10:10:57","slug":"create-the-story-first-build-the-website-after","status":"publish","type":"post","link":"https:\/\/blog.ideomedia.digital\/create-the-story-first-build-the-website-after\/","title":{"rendered":"Create the story first. Build the website after"},"content":{"rendered":"\n
Leaving social media aside, your website is the crux of your online presence. The place where you feel comfortable enough to showcase all the ins and outs of your business. The meaty details and the precise work that you\u2019re doing. Your website is where visitors finally get to see the true scope of what you have to offer. After you\u2019ve earned their interest, the cards are now in your hands to prove that you are better than all the other competitors. <\/p>\n\n\n\n
And how do most websites decide to do just that? Data. SEO. Services. Products. Words. More data. SEO. More words. And more SEO. And should we mention more SEO? So much SEO and so much data that they draw the life out of all these search engines. Too much SEO is a recipe for disaster as algorithms will basically shove your website everywhere and then nowhere because when everyone is rich, nobody is. Correct? However, the technical impact of such tech overloading is the least of your worries. <\/p>\n\n\n\n
Too much of too much can tire the visitor. Only enthusiasts stay for blabber. The others stay because something on your page resonated with them. That usually is the story they experience. <\/p><\/blockquote>\n\n\n\n
The biggest issue is the factor of conversion. Whenever you have a potential customer that engages with your website and comes back. That\u2019s a conversion. When they complete a form or read your newsletters and blog stories, that\u2019s a conversion. When they check stuff because they want to see more because they want more, that\u2019s a conversion. And conversions are the hardest to obtain because hits are just part of the process of gaining and keeping customers. The main goal is to have the highest possible conversion rate of your visitors. The more people come back to your website, the higher the chances they will commit to a more lucrative purchase. Too much of too much can tire the visitor. Only enthusiasts stay for blabber. The others stay because something on your page resonated with them. That usually is the story they experience. <\/p>\n\n\n\n
Your website as a whole needs to tell a story. Each page\nindividually could tell a different story as well. The stories you tell have to\nbe created with your target audience in mind. And that is tricky because people\nare different, therefore visitors are different. You can\u2019t just drop everyone\nin the same casket and assume your tricks will land.<\/p>\n\n\n\n
Original and intriguing text represents the foundation of a good story. But the means to deliver it are plenty. You can adapt your website\u2019s design to tell the story through images and flash animations rather than using too many words. A great example of this would be the website for Make Your Money Matter<\/strong> movement dedicated to converting Millennials into credit union members. They could have easily gone for crazy words and data. Instead they have chosen a more refined, simplistic and engaging way to communicate with their target audience. Check it out!<\/p>\n\n\n\n