{"id":488,"date":"2019-12-20T13:37:00","date_gmt":"2019-12-20T13:37:00","guid":{"rendered":"http:\/\/blog.ideomedia.digital\/?p=488"},"modified":"2021-12-23T10:10:57","modified_gmt":"2021-12-23T10:10:57","slug":"optimize-your-campaign-strategy-for-the-holiday-season","status":"publish","type":"post","link":"https:\/\/blog.ideomedia.digital\/optimize-your-campaign-strategy-for-the-holiday-season\/","title":{"rendered":"Optimize your campaign strategy for the Holiday season"},"content":{"rendered":"\n<p>It appears that the holiday season starts earlier and\nearlier with each year, online campaigns especially getting a head start of\nsometimes even two months prior to the first day of December. Your goal is of\ncourse to convince all your potential customers that your Santa is the real\ndeal. But to get traction in the most competitive season for online advertising\nis not an easy feat to achieve. <\/p>\n\n\n\n<p>Usually marketing campaigns are developed around one product\nor service and involve a well researched theme that is tuned to the best\npossible state and then rolled out into several campaign stages before finally\nreaching their target audience. <\/p>\n\n\n\n<p>Stage 1 &#8211; Awareness campaign \u2013 Focuses on the main theme of\nthe campaign, mainly done through the use of ads that highlight the predominant\naesthetic and the main tagline.<\/p>\n\n\n\n<p>Stage 2 &#8211; Conversion-driven campaign \u2013 Focuses on retaining potential\ncustomers by pushing out forms, FAQs and other methods of audience interaction\nthat keep the user interested.<\/p>\n\n\n\n<p>Stage 3 &#8211; Data-driven campaign \u2013 Focuses on the actual products and the numbers behind your offers. The final push of your services. The knockout for your competition.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/negative-space-marketing-color-wheel-1024x683.jpg\" alt=\"\" class=\"wp-image-494\" width=\"516\" height=\"343\" srcset=\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/negative-space-marketing-color-wheel-1024x683.jpg 1024w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/negative-space-marketing-color-wheel-300x200.jpg 300w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/negative-space-marketing-color-wheel-768x512.jpg 768w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/negative-space-marketing-color-wheel-1536x1024.jpg 1536w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/negative-space-marketing-color-wheel-2048x1365.jpg 2048w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/figure><\/div>\n\n\n\n<p>For most companies that know what they\u2019re doing, the above\nstructure works like a charm. However, during the Holiday season the most\nunexpected things can and will happen because \u201ctarget audience\u201d loses it\u2019s\nmeaning very fast. Hence why your campaigns should be designed with\nadaptability in mind and less with precision. Studies have shown how approaching\nHoliday season, audiences are becoming extremely volatile and easy to turn\naround despite the fact that almost 60% of customers consider themselves well\nprepared for Holidays with lists and lists of wanted purchases. For more than\n45% of them, promotional deals, price drops and limited coupons still appeal\nthe most. Which in return translates to a very patient size of your potential\ncustomers as they wait for the perfect deal. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/a-discount-2986181_1920-1024x306.jpg\" alt=\"\" class=\"wp-image-489\" srcset=\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/a-discount-2986181_1920-1024x306.jpg 1024w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/a-discount-2986181_1920-300x90.jpg 300w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/a-discount-2986181_1920-768x230.jpg 768w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/a-discount-2986181_1920-1536x459.jpg 1536w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/a-discount-2986181_1920.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Additionally, as pleasing as discounts and limited price drops can be, customers are starting to be more and more aware of brand reputation and CGC (Consumer Generated Content). More than 30% trust authentic marketing campaigns that feature product ratings and customer reviews. Word-to-mouth content is the cheapest marketing you should wish for. A product with 5 or more reviews will draw 270% more purchase power than one with none. And since more than 25% of them react to social media campaigns, marketing often in this period on the most popular platforms is really a no-brainer. <\/p>\n\n\n\n<p>Achieving user interactivity is always a bonus, whether that is through the use of web gadgets or through the simple use of social media hashtags similar to REI\u2019s well-known and successful #OptOutside seasonal campaign. And yet, while all the data is important, your message for the Holiday season matters a whole lot as well. Make sure to be short and of impact. Your ads need to reflect warmth and joy. Be active on your social media and share Holiday songs in-between your seasonal deals. And some clumsy cats kicking over Christmas trees. Don\u2019t forget to dress your Facebook page to look the part either. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/hersheys-1024x341.jpg\" alt=\"\" class=\"wp-image-492\" width=\"613\" height=\"204\" srcset=\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/hersheys-1024x341.jpg 1024w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/hersheys-300x100.jpg 300w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/hersheys-768x256.jpg 768w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/hersheys.jpg 1062w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/figure><\/div>\n\n\n\n<p>Be like Hershey\u2019s. Witty and celebratory. But more importantly, be yourself. And celebrate that with your customers. And last but not least, because we want to see you flourish, we&#8217;d like to throw a quick tip in the Christmas ring as well. Frame your QR codes too! They really look better in something like this. Be raunchy and festive! Happy Holidays.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/christmas-1899014_1920-1024x1024.png\" alt=\"\" class=\"wp-image-490\" width=\"162\" height=\"162\" srcset=\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/christmas-1899014_1920-1024x1024.png 1024w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/christmas-1899014_1920-300x300.png 300w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/christmas-1899014_1920-150x150.png 150w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/christmas-1899014_1920-768x768.png 768w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/christmas-1899014_1920-1536x1536.png 1536w, https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/12\/christmas-1899014_1920.png 1920w\" sizes=\"(max-width: 162px) 100vw, 162px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right\">Data taken from <a href=\"https:\/\/spiegel.medill.northwestern.edu\/online-reviews\/\">https:\/\/spiegel.medill.northwestern.edu\/online-reviews\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>It appears that the holiday season starts earlier and earlier with each year, online campaigns especially getting a head start of sometimes even two months [&hellip;] <span class=\"read-more-link\"><a class=\"read-more\" href=\"https:\/\/blog.ideomedia.digital\/optimize-your-campaign-strategy-for-the-holiday-season\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,2],"tags":[11,26,25,10,9,27,7],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - 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