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<\/figure>\n\n\n\nHowever, when we move down in the rural areas, billboards\nare smaller in size, less noisy and exuberant. But most of all, more focused on\ncommodities and details. Price reductions. Features. Utilities. Practical\nthings. And that\u2019s because the target customer here earns less and managing\nrevenue is important to him so details are much more relevant than showmanship.\nThe customer here looks for efficiency and results rather than entertainment\nand gloss. The same applies for online campaigns as well. You always need to\nconsider the customer you want to advertise for. <\/p>\n\n\n\n
And the luck with online campaigns is that there are ways in\nwhich you can advertise features to an audience that doesn\u2019t have enough time\nto analyze. One of them is through infographs which basically comprise of a\nbunch of features placed in order inside of a wide visual graphic that attracts\nthrough it\u2019s playful or exuberant design. In case of product campaigns, it\u2019s\nalso advisable to use your own products in the image because that shows\nself-trust and confidence. Features of these products can also be added as\noption buttons instead of forcing the customer to go through them.<\/p>\n\n\n\n
There is however a visual language that addresses multiple customers from different environments. It\u2019s the language of emotion and empathy. One that speaks to all. Images of smiling people that generate a sensation of good health and joy or the images of laughing children playing with balloons. Graphic design that is also based on interactivity between the customer and the brand is also extremely successful.<\/p>\n\n\n\n Investing in online campaigns has and should have big expectations. And still more often than should be the case, it is believed that a message that delivers offers and products and unique opportunities will catch the eye of the customer. But in an age where everyone has access to everything, people are forced to scan through a large quantity of images and visual representations of products and services and choose whatever connects with them. And that\u2019s why an interactive and playful cat will attract more people to buy your pet food rather than a static banner promoting just the great sale you have at the moment. <\/p>\n\n\n\n Or why this boxed water is indeed… better.<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.ideomedia.digital\/wp-content\/uploads\/2019\/11\/planning-design-being-creative1-1024x575.jpg\")
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