{"id":412,"date":"2019-08-23T14:39:00","date_gmt":"2019-08-23T14:39:00","guid":{"rendered":"http:\/\/blog.ideomedia.digital\/?p=412"},"modified":"2019-12-03T08:33:28","modified_gmt":"2019-12-03T08:33:28","slug":"do-you-have-a-social-media-style-guide","status":"publish","type":"post","link":"https:\/\/blog.ideomedia.digital\/do-you-have-a-social-media-style-guide\/","title":{"rendered":"Do you have a Social Media Style Guide?"},"content":{"rendered":"\n<p>Being consistent with your brand\u2019s online image is a sign of a solid, professional company, that takes its appearance seriously. By developing a Social Media Style Guide your company will provide a cohesive experience across all of its social media profiles.&nbsp; <\/p>\n\n\n\n<p>Why it matters:<\/p>\n\n\n\n<ul><li>It gives\nyour brand a personality;<\/li><li>It can\nprevent mistakes;<\/li><li>Helps new\nemployees adjust better and faster.<\/li><\/ul>\n\n\n\n<p>A Social Media Style\nGuide generally consists of:<\/p>\n\n\n\n<ul><li><strong>All the social media profiles<\/strong> you currently own; aim to keep consistency\nacross platforms in order to improve brand recognition and followers\u2019 trust.<\/li><li><strong>Social media voice:<\/strong> a documentation of your social media voice,\nwhich is a reflection of your brands personality and how you want it to be\nperceived. List 2-3 traits that are definitory for your brand and give\nexamples. Always give examples.<\/li><li><strong>Posting guidelines<\/strong>: in this section you should set guidelines\nwith regard to the posts format, the type of content that you will publish,\nwhat percentage of your posts will be promotional.<\/li><li><strong>Visual guidelines:<\/strong> this is the section where you specify the\nlogo, the positioning, image sizing, fonts and colors that are to be used.\nUsing Photoshop templates can go a long way in saving time and preventing\ninconsistencies.<\/li><li><strong>Deciding how to respond <\/strong>in different situations: how will you handle\nquestions, criticism, competitors, complaints? Will you ignore them, use humor\nor kindness? Consider your brand\u2019s personality and goals and draw specific\noutlines on how your team will respond in public situations.<\/li><\/ul>\n\n\n\n<p>This style guide should be a living document that will be updated whenever necessarily. Its purpose is to define your brand&#8217;s personality, build trust with consumers and ultimately save time for your team so they can focus on creating engaging content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being consistent with your brand\u2019s online image is a sign of a solid, professional company, that takes its appearance seriously. By developing a Social Media [&hellip;] <span class=\"read-more-link\"><a class=\"read-more\" href=\"https:\/\/blog.ideomedia.digital\/do-you-have-a-social-media-style-guide\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[8,7],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do you have a Social Media Style Guide? - IDEOMEDIA Blog<\/title>\n<meta name=\"description\" content=\"Being consistent with your brand\u2019s online image is a sign of a solid, professional company, that takes its appearance seriously. 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