With digital technology making it easier than ever to connect with your customers, the opportunity to communicate with them and create an emotional link is huge. Here are our suggestions to make the most of it and improve your brands’ communication strategy.
In order to improve your brands’ communication strategy, you must listen and understand what your target audience has to say. The more you pay attention, the more you’ll know what content your audience responds to best, what are the issues your customers are facing and how you can improve their satisfaction.
Share your brand’s story
People want to know who they are dealing with. Don’t be afraid of sharing your companies’ history, values, milestones and personality. They all shape your brand’s story. Whoever interacts with your brand will have a more open and trustfull attitude if they get to know what your brand stands for.
People are searching for an authentic voice that is addressing them and their needs and problems, not salesmanship talk. When interacting with your clients, communicate directly, with an unforced tone, like a normal human being. Spending time perfecting your brand voice and your clients will take notice.
Content is king
Having quality, relevant content is the backbone of your brand’s communication strategy. You must figure out what kind of content your target audience thirsts for and then give it all you got in producing it.
Don’t self-promote (all of the time)
For the sake of diversity, once in a while you can post things that are not really related to your business, but that you think your audience will enjoy. Be it your resident office cat or a funny meme, this ties in nicely with giving your brand an authentic voice and a story.
Sharing your companies journey as it evolves is something rather rare in the online marketing space, and it can set your company apart. It will also create a sense of intimacy with your audience that will encourage trust and communication.
When opportunities arise, take the time to have conversations with your audience. Business related or not, exercise your brand voice to interact with your customers and prospects and co-create content and a communicative personality for your company.