Whether we’re talking about a smartphone, tablet, laptop or desktop, most of us own a gadget of some sort. Furthermore, we’re on the internet all the time. So what does that mean?
As the world evolved, most businesses and organizations have gone through, or are at least preparing for, a certain degree of digital transformation. In fact, digital transformation is now being rated “a matter of survival”.
We are definitely living in a digital world. As technology advances and consumers are becoming more connected than ever before, it’s never been more important to understand how to harness the power of digital technologies to your personal and professional benefit.
Customers are now smarter and able to research products in seconds, easily comparing competitors and reviews. That’s where online campaigns can make a difference by outlining your products or services and bringing them closer to the prospects.
Thanks to technology, customers have never been so accessible. Online advertising can generate leads from all over the world. Consider that over half the population of the world is under the age of 30. And technology is only going forward, so the online advertising is still in its “teens”.