In our humble opinion and experience, yes, it does. Since the internet has become the dominant medium for information consumption, its multimedia, interactive and addictive nature lends itself perfectly for the well-established mechanisms of advertising to manifest and to influence consumer decisions.
An unbiased, objective way to see if online ads work is to look at the numbers: 2015 was the sixth consecutive year for digital ad spend growth, totalling $59.6 billion. Moving on to $72.5 billion in 2016, $88 billion in 2017, and with $107 billion in 2018, the trend becomes clear and it doesn’t stop there given that in the first half year of 2019, ad revenues of more than $57 bilion established a new record.
Mobile advertising has become increasingly dominant, growing 40% year-over-year, to $69.9 billion. And video ad spending grew 37% to $16.3 billion.
While we can’t predict the future and say how long this trend will last, we can see that online advertising is on a clear upward trend. As long as the internet becomes more and more pervasive into the world and into our lives, we expect the online advertising to be growing.
“Three key disruptive trends – mobile, social, and programmatic – continue to fuel this exceptional rate of growth.”
With options ranging from Google search ads or social media ads, to graphic banners or video ads, and with a staggering number of targeting options, coupled with conversion tracking and remarketing, you are sure to find a way to leverage online advertising to your advantage.
Source for the yearly ad spend: https://www.iab.com/